Can You Handle the Right To Be Forgotten?
GDPR gives the customer an enhanced “Right to be Forgotten” (or Right of Erasure) which requires you to delete all the data that you hold about that customer and to demonstrate that you have done so. With an accurate Single Customer View, you can find all the data for the customer that you need to delete and use Syniti Match to check effectively that the customer data is no longer stored. Finally, one of the key principles of GDPR is that personal information must not be kept for longer than is absolutely necessary to fulfill the purpose for which it was acquired. Without an accurate Single Customer View, it will be difficult to delete all information about a customer, but it will be impossible to know when you no longer need to keep it!
Syniti provides an easy, reliable way to search for your customer across all your databases, delete the records and write the key customer information out to a suppression file, where Syniti Match’s batch solutions can be used to ensure that you don’t inadvertently add that customer back to your database in future.